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| PRODUCT
SPONSOR:
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Team
Bulldog Racing believes the Product Sponsor is an important part
of any
Sponsorship program and should not be treated differently from
other sponsors
because there has been no direct monetary contribution.
We
have several ideas on how to improve the way we promote your
product. We will formulate a specific plan where both the team
and the product supplier have a complete understanding of what
each is trying to accomplish. The whole program will be designed
so that Team Bulldog Racing can demonstrate at the track or
at a promotional event the value we place on your product.
Below we have outlined by categories the ways in which we feel
Team Bulldog
can help promote your product.
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| OIL,
FUEL, CHEMICALS ETC: Usually
only seen as a decal on the side of the race machine, we believe
that a well planned product display can be used to great effect
and promoted in the pit area and at promotional events and shows.
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BEARINGS,
COMPONENTS, SPROCKETS, CHAINS ETC:
Are the least visible parts of any race machine, yet without these
products we would not be out there racing. These products can
be promoted further by Team Bulldog Racing demonstrating their
performance and reliability race after race. |
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| COMMUNICATIONS,
ELECTRONICS & SOFTWARE DATA ETC:
Sidecar racing by definition is a team sport and as such communication
and information sharing are the cornerstone of any well run team.
We at Team Bulldog Racing can help demonstrate the importance
of your products and the value we put on them. |
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| TEAM
HAULER, TIRES, PADDOCK EQUIPMENT ETC:
Probably one area that concern teams the most but is not promoted
to the best their ability is this category. We feel that due to
our race schedule and time spent on the road, we can demonstrate
the value and reliability of your products mile after mile. |
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| OTHER
PRODUCTS NOT SPECIFIC TO MOTORSPORTS EG:
(New drink, energy bar, sunscreen lotion)
At
the track, trade shows and community events - Team Bulldog Racing
takes part in these events throughout the year and are ideal venues
to promote products associated with energy and protection for
e.g. Why not launch a new product and test the market at one of
our venues. |
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| There
is no limit to what can be done to make a difference in how your
products are currently promoted. Here are a few ideas for you
to consider. |
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Merchandising
– Point of sale material, display booths within the
paddock area. Why note use our venue to launch a new product |
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Web
based competition for your product or combined with other
product sponsors helps gather valuable data on customers. |
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Your
branded leisure wear can be worn by the team during race
weekends and travel. |
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Team
Bulldog may be available for a photo call at Trade Shows
and PR events or as or for a keynote speech at In house events. |
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There
are a number of cross event activities that can be considered with
Team Bulldog, Racing if your company supports other motorsports.
These activities could be combined with performance awards for your
dealers or reps or recognition awards within your company. |
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